Sean Anderson

Mar 22, 2021

7 min read

How To Save Time by Making a Squarespace Blog Post Template

Some people want to save pandas, some want to save the wetlands, and some want to save that last bit of mint chocolate chip ice cream at the bottom of the tub for the weekend. But if there’s one thing we can all agree on saving, it’s time.

Who doesn’t want to have more time in their day? Sometimes 24 meager hours just doesn’t feel like enough to finish everything we need or want to do. Never mind the saying that “everyone has the same 24 hours in a day” or whatever. Sometimes, it would just be so much easier to stay on top of things if we had more time.

We may not be able to force the planet to slow down its rotation, but there are still things we can do in our work that’ll help give us more time.

Think of it like gaming the system, except the system is us.

What if I told you that you could speed up your Squarespace blog post process by devoting a little bit of extra time once. Just once.

Forget the daily or weekly dance of inserting all your usual text blocks, images, and flipping on all your social sharing switches. Stop creating a brand new blank post every single time you go to publish a new story. Create your post template and just duplicate it every time you need a new one.

It may seem like an unnecessary thing to do — how much time can creating a new post every day or week take? — but those minutes really start to add up. This can be especially true of an image heavy post. Why spend the extra time putting in text blocks when you really need to focus on your image blocks?

Take back your minutes and get to working on other things.

I’ll walk you through my usual blog post process to show you how easy it is to set up a template you can use over and over.

Of course, my blog post design may not resemble yours, but the template set-up process is the same.

Start by navigating to your blog page in the Squarespace menu. Click on the “+” button to make a new blog post.

The Squarespace blog post editor already comes pre-populated with a few helpful blocks and settings. If you’ve got your blog post settings already tuned to your liking, then you won’t have to worry about adjusting things like the Comments section.

Let’s set the post title to something like “Post Template” or whatever will help you identify it easily in the future.

Because the tags and category will probably change from post to post, we’ll need to leave those blank. Underneath the text block that’s already set for you, I like to add an Image Block for my main post image. Don’t upload an image yet, just click Apply on the Image window.

Let’s add another Text Block underneath the Image Block. We want all our blog posts to be pretty sizable, for SEO purposes, so naturally we’ll need more text.

At this point, we’ve got our main body blocks for this post. We can’t predict where extra images will be placed in our future blog posts, so extra Image Blocks aren’t necessary right now.

I’m going to add a Code Block underneath the second Text Block. Here I’ll be pasting some code for a newsletter sign-up form that I’ve copied from my preferred email service, ConvertKit.

To round out the main blocks, I’ll add a Carousel Summary Block underneath the Code Block. I want to encourage my readers to keep reading and the Summary Block is a great way to feature additional stories at the end of my blog post. I’ve not set the Category or Tag Filter in the Summary Block yet. That’ll depend on what new post I’ll be making in the future.

Lastly, I like to add a couple Spacer Blocks to either side of my vertical images, so that they’ll not take up a crazy amount of space in the published post. This most often happens with my main post image. I make those in a 2:3 aspect ratio for easy pinning on Pinterest.

Whoo! We’re really chugging along now. The end is coming up…

In this Edit Post window, we’re going to leave the Options, SEO, and Social tabs alone. Those may change with each new post.

In the Share tab, toggle on the switches for the social accounts you’d like your posts to be shared to.

If you set a location for your posts, then fill in your preferred information under the Location tab. If that changes from post to post, then leave this tab alone.

Lastly, we’re going to leave this post set as Draft. This should make it easier for us to find this template in the future. Let’s click Save to finish off the editing. Make sure not to click Save & Publish.

Now you’ve got a blog post template that’s just waiting to be used. Since we set it to Draft, you can find it in, you guessed it, the Drafts tab of your blog page. The great thing about this template is it can be used as many times as you like and you can still adjust the layout and appearance if you ever want to spruce it up in the future. It’ll always be there when you need it.

But how do you make a new post without overwriting all the hard work you’ve just done making the darn thing? That’s just as easy.

Hover your mouse over the Post Template post and click the Edit button that’ll appear. This will open up the Edit Post window.

At the very bottom of the Edit Post window, you’ll see a row of five buttons that allow you to make decisions about the post. Among them you’ll see a button labeled Duplicate. This is the one you’ll click every time you want to make a new post.

Now you’ve got a new post, full of all the major blocks and settings you need. All that’s left for you to do is fill it up with all your awesome new content.

The small things in life add up over time. Creating a blog post template may not seem like the biggest time saver while you’re creating a single post, but when you take a look at how many times you’ve published a new post without it you’ll start to see how much time you can take back.

Removing unnecessary steps from your daily tasks is what automation is all about. Automation, at its best, can give you back precious minutes that you may have otherwise needlessly spent.

Who doesn’t want more time to spend on the fun parts of your business? Or spending time with your family? Or saying screw it to waiting until the weekend to finish off that last bit of mint chocolate chip ice cream.

You just saved yourself a whole bunch of time. Get that ice cream out and treat yo’ self.

Save time, cats.