You Should Start a Blog Yesterday

When I started working on developing the first version of Dandy Cat Design, I had it stuck in my head that all I’d have to do is create a decent looking website and then the clients and money would start rolling in.

Things… did not work out that way.

In fact, the business ended up living a completely opposite sort of life. Nobody visited the site or paid me for my work because nobody knew the website even existed. I was an invisible island floating aimlessly in the vast ocean of the internet.

I was missing the most essential ingredient to a successful website (and business): I wasn’t giving anything back to the people who visited my website. It was serving just as a place to ask people for their money without giving them something in return.

I pushed against the idea of starting a blog and giving away free knowledge. I thought that the point of a business was to get money in return for performing a service or providing a product. Have you ever caught yourself feeling the same way? Makes sense, right? Why give away for free what you can charge money for?

Friend, we couldn’t be more wrong about that.

You’ll build trust with a blog

Let me squash the incorrect thoughts about giving away stuff for free right now. When you give away knowledge (or services or products), what you’re actually doing is giving the world a taste of your value. You’re removing the barrier of entry to your services or products.

Most importantly, you’re showing everybody that what you’re providing is worth spending money on.

When you provide useful and practical knowledge for free, you’re telling anyone who’s reading your blog that you know what you’re talking about. You’re an authority in your work. They can and should trust you.

Bonus points if you do it in an entertaining way.

What you’re really doing with your blog is creating a fan base. When you have a group of people who are just as passionate in your work as you are, then you’ve got a group of people who are going to want to invest in your success. If people like what you’re doing, then they’re going to want to do what they can to make sure you can keep doing it.

Sometimes that’ll come in the form of a comment on a blog or social media post, but sometimes it’ll come in the form of money being spent on your work.

You’ve got to think long term when it comes to creating and running a consistent blog. It would be foolish to expect a large and immediate return on the time investment you’re making with it. Creating a fan base doesn’t really happen overnight, despite how it may seem with some successful people.

But when that fan base is passionate and growing you’ll start to notice thriving conversations about your work, anticipation for what you’ve got coming up next, and yes, even some good money being spent on your business.

Your SEO will improve

New content on your website is something that search engines like Google like to see. Why would a search engine pay attention to a website that doesn’t have anything new to encourage visits from people? A website without a steady stream of new content might as well be a dead website.

I’m not suggesting that you need to start a daily blog (but if you want to, then rock on!), but I am saying that you need to be regularly updating your website with new content. The Dandy Blog is something I post to weekly and without fail. I’ve seen a marked improvement in my search engine rankings since I’ve started writing and posting to my blog.

Find something you’re interested and start writing about it. You don’t need to be Shakespeare, but you do need to make it consistent and related to your business.

Consider setting aside a block of time every week to get those fingers of yours dancing across your keyboard. My blog writing day is on Wednesday every week. I know that, by the end of the day, I need to have a finished first draft.

Doing it this way is what’s helped me post a blog every single week since I published my first one. I encourage you to do the same.

Teaching what you know benefits everybody

Dandy Cat Design wasn’t much of anything before I started writing my blog posts. It was a cobbled together thing that wasn’t attracting attention from anybody.

Since starting to write The Dandy Blog, I’ve discovered a whole lot more about what I want my website and business to be. It helped me learn that my skills lie in writing about my interests and creating useful and beautiful tools that people can use on their own websites.

What started out as a website building service for anybody who would give me money has turned into a thriving product business that sells desirable plugins and offers free guides.

In short, it’s made me happier with myself and my business.

Writing a blog has also given me the ability to understand that running a business shouldn’t be all about taking something from other people. When all you do is take from others, you’re going to end up being scorned by the people who could have been one of the key reasons for your success.

People don’t want to feel like they’re being taken advantage of by anyone. We shouldn’t be in competition with each other. That’s so damn tiring.

Giving other people knowledge that can add real value to their lives is what will help you thrive. It’s like a very beneficial version of the saying “you scratch my back and I’ll scratch yours.” To put it in a more Beatles-ey way: the love you take is equal to the love you make.

Success doesn’t happen in a bubble. You need to give other people a reason to invest in you and your business. A blog is a great way to do just that.

I’ve just spent an entire post talking about how you should start a blog, but it’s important to note that a blog doesn’t have to be your “thing.” The main point is that you should be active on your website. You should be making things you care about and sharing them with the world without the expectation of getting something in return. You should be teaching other people all about those things that you love.

You could be running a blog about your favorite vegetarian recipes OR you could be posting a video series on how to create better videos OR you could be showing your digital illustration process from beginning to end.

Ultimately, it doesn’t really matter what it is that you’re sharing. What does matter is that you enjoy what you’re doing and putting out into the world. I enjoy writing, always have. A blog is the right fit for me, but it might not be for you.

A deep soul search may be necessary to discover what it is that sparks your creative fire, but when you’ve found what it is, then you should run full speed ahead with it.

And you should share it with others, even if it’s not your very best work. There will always be someone out in the world who will click with what you’re doing and become your biggest fan.

Start typing, cats.

--

--

--

Always chasing that cozy feeling of being snuggled under a heap of warm blankets in a cold room. Also trying to find cats to pet 😻

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Things You Should Avoid in Video Marketing

Top 10 creative ways to use your new projector!

Honest? Let Me Be The Judge of That.

All You Need To Know About Value-Based Influencer Marketing

Unfair Advantage — Would You Take It?

How to Create a Podcast Episode

AARRR vs RARRA: Which one is better and what to choose?

The AARRR funnel

How to Use Facebook ads for small Businesses

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sean Anderson

Sean Anderson

Always chasing that cozy feeling of being snuggled under a heap of warm blankets in a cold room. Also trying to find cats to pet 😻

More from Medium

How To Pick Yourself From Chaos

Before I took on the challenge to write every day, it was difficult for me to write.

Why Do You Write?

When you wake up, everything changes.